Friday 14 November 2014
Thursday 13 November 2014
Proposal
Music
Magazine Proposal
The type of magazine in which I have chosen to create will be
of a mainstream indie pop genre. For inspiration, I have chosen to construct my
magazine mainly around ‘Q’ due to being an extremely well known and successful
magazine with an appealing housing style of a shocking red colour, in which I
aspire to feature within my magazine, including similar fonts and pictures, in
which will help me when taking pictures for my magazine, as I can see what has
been successful within a well-established magazine. Styling my magazine similar
to Q, I will include an incredibly eye catching, statement front cover including
eye contact to the reader, an exclusive subscriber’s front cover, double
contents page, and a main interview article. These simple codes and conventions
are typically used within most music magazines, like ‘Q’, therefore, to make my
magazine as successful as it can be, I will include these. However, to make my
magazine to be different, and to stand out from ‘Q’, there will a different structure
of my contents page e.g. having 2 rows of article descriptions on either side
of the page. I will also include aspects of ‘Rolling Stone’, such as the type
of people and music they advertise and print to readers. I will use both of
these magazines to inspire my magazine making so it will equal to a broader
audience to make it as successful as possible.
My USP, is that there will be a magazine feature to appear
every month of upcoming talent, so where the reader can actually enter monthly
competitions to start their aspiring singing career, there will be titles such
as ‘Have you got the talent?’ which will appear to aspiring indie stars.
Furthermore, audition details will be provided, so if the magazine no about any
venues or agencies who require singers/instrument players or bands, then they
can go straight to the page and see where and when the audition will take
place. To gain loyalty from the readers, this feature will really keep the
readers involved within the magazine, giving them support on their career and
sharing the love of music. Also, there will be a monthly advise column for this
written by a well-known iconic star to be more motivating. Moreover, from an artist’s
point of view, the magazine will be loyal to them by not printing anything
offensive or inappropriate, due to wanting the magazine to have good publicity
and reviews from well established artists. Also for break through artists
involved, by doing articles on them, this will increase loyalty by perhaps developing
and enhancing their career by getting their names really out there to the world
due to the magazine being popular. These USP’s are extremely different to
magazines such as ‘Q’ and ‘VIBE’ due to them actually only focusing on well-known
artists and also further, not supporting aspiring artists.
The purpose of my magazine is to inform, advise and entertain
due to my magazine providing information to the reader within the articles
about the forever evolving music industry, pacifically to indie, and
information about artists and what their next music step is etc. To advise,
this would appeal to aspiring artists, giving them detailed accounts of how to
gain access to the industry and also advising them on what music to listen to
and what is popular and successful at the moment, and whom. The reliable
content within my magazine due to giving accurate detail and advise to build a
loyal reader.
Values of my
magazine will include, coming across as a magazine in which readers can rely on
and really trust to have good and accurate content. Therefore, my magazine will
include non-biased content perhaps from an audience’s point of view opposed to
a magazine writer who will get into trouble for perhaps providing a brutally
honest opinion, having accounts from the audience’s perspective will really be
honest and innocent. For example, my
magazine will actually give readers the opportunity to send readers to concert,
to report back to the magazine giving them their honest view of the concert, so
the reader does not get an over exaggerated, almost glamorised account of it,
so it is trust worthy and relatable. This may cause debate and communication by
readers sending in different opinions.
Having
honest, but not offensive, accounts of the latest albums and artists will
further insure that my magazine is as trust worthy as possible due to not wanting to give my reader false
hope or false accounts of the features as this will consequence in them not
wanting to read the magazine, claiming it is untruthful and ‘sugar coated’.
Having the magazines opinions and the audience’s opinions will really form a
trust bond, due to taking into account that the magazine has done a lot of
research regarding the subject, meaning that we actually care.
My primary
target audience will be both males and females within the 16 – 30 years age
range within a social grade of ABC1. This has been chosen due to these
candidates gaining disposable income in which they are able to spend on media
such as magazines and music. Furthermore, within that particular age range,
they would have had time to develop their love for the music genre and actually
understand the music with a genuine interest in the given articles. Also I have
chosen such a wide age range and unisex, so the target audience is broader. The
audience will actually be mainstreamers and perhaps individualists due to the
content including well established artists and further, upcoming, fresh new
talent in which will have an extremely strong interest in popular artists such
as Lana Del Rey and the arctic monkeys who are also very unique and
individuals. With easy access to social networking websites such as Twitter and
YouTube and media gadgets such as iPhone’s to access apps, the audience will be
able to have access to further information and news about the magazine and Mp3
players to regularly listen to music. This will go well with the chosen style
and colour scheme which will fit perfectly with the type of people I am aiming
for due to, if the layout was fashionable and unnecessary, this would not
relate at all to the genre and people will be demotivated to read it. The
readers will want to know what is popular right now within the indie genre and
also what the latest gigs are like.
If my
magazine was released weekly, typically, there would be absolutely no content
to talk about and would also have much less pages, due to a week being an
extremely short period of time for the music industry to develop and introduce
new albums and music. Due to this, I will release my magazine monthly, which
will give time for the magazine to not only be perfected, but for information
to develop for extremely detailed articles for the readers. Also this will give
time for there to be various amounts of concerts and gigs to report back to the
company.
My magazine
will be associated with having honest content and a trust worthy brand content due
to being confident with the information provided, knowing for sure that each
time they will be getting truthful, full account of music information. Which
will essentially, encourage my readers to subscribe where the readers will receive
the magazine a few days early delivered straight to their door in which can
also be connected to their digital devices. This subscription, will include a different,
modern, neat version of the front cover, including no sell lines but just the
picture due to, like I said, trusting what is inside. This will be mainly for collectors
but also for people with a genuine love for the magazine and content.
My magazine
will not only be advertised on shelves, but also be influenced through social
media websites such as Twitter and Facebook. Also, it will further be
advertised through YouTube adverts, including well known artists to actually be
reading it. The successfulness of my magazine would also escalate to sponsor
festivals and award ceremonies which would encourage people to buy the magazine
due to the events it sponsors. Which would lead to typically noticing the
masthead of ‘BORDERLINE’ and being able to identify it straight away.
The content
of my magazine will obviously include the typical codes and conventions of a
music magazine. Such as, an eye catching, mesmerising front cover, a contents
page in which spreads over a double page and main interview article, which
would typically be what the picture indicates on the front of the magazine. The
contents page will clearly have a label saying ‘Features’ and ‘Regulars’ to
convey what is exclusively on one article and what articles appear every month.
So the ‘Features’ column will include the sell lines, with a sentence or two
briefly explaining what each of them will contain, some typically with a cliff
hanger. And the Regulars column will include what appears on the magazine
monthly, so a review page and the audition page. It will also include social
media accounts with a ‘#’ and what the issue number is so collectors can
actually keep up to date.
My feature
article will promote the artist through their images I will take and the
article in which will be as if it is a story being tolled to the audience and
not just a basic interview structure which will convey a lot of thought has
been taken into consideration. Also, it will go across 3 double pages to have
as much space for the artist as possible showing importance.
Wednesday 5 November 2014
Magazine Survey
Tuesday 4 November 2014
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